
Jaclyn Irvine
UX Content Designer
Hi, I’m Jaclyn! My specialty is making thorny topics clear and trustworthy in high-stakes areas like user safety and AI.
I spent nearly 10 years at Google, where I helped shape digital products for Search, Assistant, and Identity teams. Before landing in UX, my background was in journalism and publishing, which has helped me think about user journeys through a narrative lens.
I’m currently taking on contract work and am open to conversations about the right full time role.
What I bring to the table
Scalable systems: Creating frameworks and patterns that help large teams stay consistent and move faster without sacrificing quality
AI design: Shaping responsible response frameworks, developing personas, and writing system instructions and prompts to guide model behavior
Cross-disciplinary alignment: Bridging the gap between policy, engineering, and research so complicated tradeoffs become decisions teams can act on
Clarity in complexity: Turning ambiguous, high-stakes problems into content that people can understand and trust
WHERE YOU've SEEN MY WORK
AI Mode in Google Search: Helped define Search’s AI persona, and wrote guidelines for sensitive responses and source attribution.
Google sign-in: Led content design to modernize a flow seen by about 200 million people a day. The redesign made signing in nearly 50% faster.
Generative AI disclosures: Created the framework for how Google Search discloses AI-generated content, which also influenced the approach used by YouTube and Photos.
Material Design: Wrote button and chip guidelines that were adopted across Google and became part of Material Design.
Security Checkup: Wrote new sign-in challenges made people 3x less likely to lose access to their accounts.
My detailed case studies are password protected. If you’d like access or want to talk about a project, please reach out!